Insights

War stories,from the inside.

What we keep seeing inside venture-backed teams — hiring, hard calls, org design, and the reorgs nobody wants to name.

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Hiring5 min

Filter out the tourists. A startup hiring rubric.

The questions that separate people who want a job at a startup from people who want to build at one. We use this every week.

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Tough calls8 min

Script the hard call without sounding like a script.

A working template founders can hold in one hand while they make the call with the other. Compliant. Clean. Not robotic.

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Org design6 min

The hire that breaks a Series A team. And the one that saves it.

Pattern from twelve venture-backed teams: the second engineering manager is the role founders get wrong most often.

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Worth reading every two weeks

The pieces we'd send if we knew you.

We write when we have something to say, not on a schedule. New pieces land in the hiring, hard-calls, and org-design rotations. Subscribe and we'll send them your way.

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